Yahoo! 'Fluid Lives'
viral movie 'uk version'
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"Fluid lives gives us a really in-depth insight into the way mobile & broadband is transforming how people live their lives and what they do with their media." Nigel Morris, CEO Isobar
A key look the agency wanted from this film was fluid movement.
At any moment we needed to see our characters from a completely new and fluid perspective. It had to feel urban and raw, be shot in black and white, have an intense soundtrack, supplied by 'The Paddingtons,' and appeal to a global audience.